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  • Writer's pictureCrystal Lizama, CFE

Franchise Brokers

Franchise brokers are professionals who help individuals interested in buying a franchise connect with franchisors and navigate the complex process of starting a franchise business. Franchise brokers typically have extensive knowledge and experience in the franchising industry, and they use their expertise to help potential franchisees find the right franchise opportunity and successfully launch their business.


Franchise brokers typically work on behalf of the franchisee, providing guidance and support throughout the process of buying a franchise. This can include helping the franchisee identify and evaluate potential franchise opportunities, negotiating the franchise agreement, and providing support and guidance during the initial stages of starting and running the business.


One of the key roles of a franchise broker is to act as a liaison between the franchisee and the franchisor. Franchise brokers are often familiar with the franchise opportunities available in the market and can help the franchisee identify opportunities that align with their goals, skills, and interests. They can also help the franchisee understand the franchise agreement and the terms and conditions of the franchise relationship, and provide guidance on how to navigate the process of buying a franchise.


Broker Groups:

  • International Franchise Professionals Group (IFPG)

  • Franchise Broker Association (FBA)

  • Frannet

  • Franserve

I've listed just a few of the broker groups. All will provide you access to a list of thousands of franchisor brands that work with the broker groups to grow their franchise system.


IFPG and FBA are both membership models, in which brokers pay a monthly fee to gain access to the list of their network opportunities, training, territories available, and tools they need to support brokers with their business.


Frannet and Franserve are a bit different. These are both a franchisor. This means that the broker that may be assisting you is a franchisee and trained by the franchisor with the processes, protocols, and training to help you succeed.


Lending Partners

In addition to providing support and guidance, franchise brokers can also help franchisees secure financing for their business. Many franchise brokers have relationships with lenders and financing partners who can provide the capital needed to start a franchise. Franchise brokers can help franchisees understand the financing options available to them and connect them with lenders who can provide the necessary funds.


Franchise brokers can also provide ongoing support and guidance to franchisees once their business is up and running. This can include helping the franchisee with operational issues, providing advice and support on marketing and sales, and connecting the franchisee with other franchisees and resources to help them succeed.


Overall, franchise brokers play a valuable role in the franchise industry, helping individuals interested in buying a franchise connect with franchisors and navigate the complex process of starting and running a successful franchise business.


Looking for a franchise opportunity? Have additional questions? Feel free to contact me.


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